People + AI · 12 Amazon marketplaces
Your Amazon P&L, managed like it's ours.
BeKnown owns your Amazon P&L. Data backs every decision, AI monitors 24/7 and acts fast, an expert owns the outcome.
Detailed audit back in 4 business hours. We keep your data private. No commitment, no sales call required.
See real outcomesReal client outcomes · names withheld
US + CA health & wellness brand
Single SKU at $148 · Jul 2025 – now
- Canada to profitable
- 90 days
One SKU, two marketplaces
The gap
Ad metrics measure ads. Your P&L measures the business. We manage the gap between them.
Amazon's ad platform is built to spend. Left alone, it spends where it is easiest, not where it matters.
- 01
Spend you cannot trace
Keywords, products and ad types share the same campaigns. No control over the budget, no view of where it went.
- 02
Checked on a schedule, not when it matters
A weekly or monthly look, while demand, prices and competitors move with every season and event.
- 03
Inventory is not factored in
Ads push a product into a stockout. Ranking drops, and winning it back costs more than the sales did.
- 04
Ads treated as a goal in themselves
Ads are a lever for organic rank. Read together they show whether you are building momentum or renting sales.
- 05
One target, no margin behind it
Heroes, launches and slow sellers on one ACOS target, with no contribution margin per product. Nobody knows where spend stops making sense.
- 06
No proactive communication
Problems surface when you ask, not when they start. Everything waits for the next scheduled call.
We start at your P&L and work backwards: TACOS, contribution margin, profit by product.
What we manage to, and where
The numbers we manage to
- P&Lthe outcome
- Revenue · ad-driven + organic
- TACOS
- Contribution margin
- Organic rank · per keyword
- Adsthe lever
- ACOS
- Conversion rate
- Click-through rate
- Ad spend
- Sponsored rank
- Marketthe context
- Market orders · per keyword, from Search Query Performance
Categories we work in
- Beauty & Personal Care
- Health & Household
- Supplements
- Fragrance
- Grocery & Gourmet Food
- Food & Beverages
- Home & Kitchen
- Kitchen & Dining
- Patio, Lawn & Garden
- Tools & Home Improvement
- Sports & Outdoors
- Pet Supplies
- Leather Goods
- Jewellery
- Luggage & Travel
- Gaming Accessories
- US
- CA
- MX
- UK
- DE
- FR
- IT
- ES
- AE
- SA
- AU
- JP
Services
What we manage
Everything that moves your Amazon P&L, under one team.
Process
How we work
Four stages. The first one is free.
- 01
Audit
free, from your storefront link
We size your market, read your category and price point, see how the brand performs today and find the opportunities.
- Market size
- Category & price point
- Current performance
- Opportunities
- 02
Strategy
P&L goal first
Scale, or efficiency? Your P&L goal shapes the monthly plan and every target on the account.
- P&L goal
- Scale vs efficiency
- Monthly plan
- Account targets
- 03
Execute
every lever, one target
Advertising, listings, inventory, the P&L and account health, worked together rather than one at a time.
- Ads
- Listings
- Inventory
- P&L
- Account health
- 04
Optimise
track, learn, improve
Every change is checked against the number it was meant to move, then kept or cut.
- Track
- Learn
- Keep what works
- Cut what doesn't
Case studies
Six accounts. Real before-and-after numbers.
Different categories, different problems, the same discipline: find where advertising earns its keep, and stop paying where it doesn't.
US + CA health & wellness brandHealth & WellnessUS + CAJul 2025 – present
From $2K to $30K a month on a single product — then repeated it in Canada in 90 days.
- Situation
- Expanding
- Starting point
- One SKU at $148 · ~$2K a month
What the data said
- Brand-name searches served at 4–5% ad cost, and problem-aware terms beat generic bedding terms decisively — so the budget went to people already looking for a solution, not browsers.
- Canada opened on the search terms and competitor targets the US had already proven, which is why it reached efficient advertising in 90 days instead of paying to learn the same lessons twice.
Monthly revenue, US
+1400%increaseJun 2025 — before ads$2,000Jan 2026 — best month$30,000- Monthly revenue, US+1400%increase
- Ad cost as % of sales, US
- 15–20%
- Ad-attributed sales
- ~$15,000
- Ad cost as % of sales, Canada
- 12–15%
- Canada to efficient spend
- 90 days
From 34% at launch
A month, from $0
From 37% in the launch month
A new market usually takes 6+ months
UK food & grocery brandFood & GroceryUKSep 2025 – present
Reversed an eight-month revenue decline in 30 days, then grew monthly revenue 40% above the declining baseline.
- Situation
- Recovering
- Starting point
- 28 SKUs · £13.5K a month and falling
What the data said
- The decline was a visibility problem, not a product problem: competitors had started advertising while this brand stayed organic-only. Ads went live across all 28 products in month one and revenue stabilised immediately.
- December doubles on seasonality, so the honest comparison strips it out — even then the account runs 23% above the pre-decline baseline, and one overlooked SKU went from £284 to £1,880 a month.
Average monthly revenue
+40.2%increaseMar–Aug 2025 — declining£13,524Oct 2025–Mar 2026£18,967- Average monthly revenue+40.3%increase
- Hero SKU+561%increase
- Time to stop the decline
- 30 days
- Products with ad support
- 28 of 28
- Ad cost as % of sales
- 21%
- Hero SKU
- £1,880
After eight months of falling sales
From 0 of 28
From 0% — no ads before Sep 2025
A month, from £284
US home & kitchen brandHome & KitchenUSJul 2025 – present
From $7.2K to a $20.5K peak month by betting on one product — and having the discipline to stop funding the one that wasn't working.
- Situation
- Scaling
- Starting point
- 3 SKUs · ~$7K a month, no advertising
What the data said
- One product converted at close to half the ad cost of the other two, so it became the product we led with — it went on to produce 61% of all ad revenue. The third got worse every month, not better, with ad cost climbing from 56% to 95% of its sales, so we stopped funding it and moved 18% of the budget across.
- December is a holiday peak. Revenue settled at $10,137 a month by March 2026 — still well clear of the $7,179 pre-advertising baseline.
Monthly revenue
+186%increaseJun 2025 — before ads$7,179Dec 2025 — peak month$20,529- Peak vs pre-ads month+186%increase
- ACOS, best month
- 36%
- Products advertised
- 2
- Ad revenue from the lead SKU
- 61%
- Budget redirected
- 18%
Dec 2025, at 21% TACOS
From 0 — three tested, two kept
One product of three
Taken off the losing product
Why our approach works
Six things we do differently, and each one shows up in your numbers rather than in a deck.
01
P&L-first
Every decision is judged by one question: did it move your P&L. Not ROAS, not clicks, not activity.
02
Outcome-focused
One outcome, owned together. Your target is our target, and it is what we report on.
03
People + AI
AI watches the account 24/7 and acts fast on the data. An expert is always in the loop and owns the call.
04
Extension of your team
We co-own the annual goal and work the account proactively. You hear about a problem from us before you notice it.
05
Global marketplace expertise
Launching or expanding? Twelve marketplaces, each with its own shoppers, rules and ad economics, and we know the differences.
06
Performance-aligned pricing
Our fee is tied to the outcomes we deliver, not a share of your ad spend. Aligned incentives, no lock-ins.
Ready to manage profit instead of ROAS?
Send us your Amazon storefront. We’ll come back with the biggest opportunities we can see and what we’d do first.
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- 2–3 business day turnaround
- Insights you can act on with or without us