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Services

Everything that moves your Amazon P&L.

Five areas, one team, one scoreboard. We don't hand you five vendors and a spreadsheet. Advertising, listings, inventory, the P&L and account health are managed against the same profit target.

01

Amazon Advertising

Sponsored Products, Brands and Display structured for profit. Keywords and negatives, daily bids and budgets, deals and coupons planned around margin.

What we do

  • Structure Sponsored Products, Brands and Display so brand defence, category conquesting and discovery each carry their own budget and target.
  • Research keywords from Search Query Performance data, harvest the search terms that convert and negative the ones that only spend.
  • Move bids, budgets, placements and dayparting daily against yesterday's numbers, not last month's report.
  • Plan coupons, Lightning Deals, Best Deals and Prime Exclusive Discounts around margin and the organic lift they buy, on a calendar built for Prime Day, BFCM and your own season.
  • Position price against the competitive set with margin in view, and run DSP where the engagement calls for it.

How it shows up in your P&L

Lower TACOS at the same or higher revenue: ad spend is judged as a share of total sales, including the organic sales the ads help create.

What you get

  • A documented campaign structure in your own account, which stays yours whatever happens to our relationship.
  • Daily optimisation, with a weekly readout of what moved and why.
  • Search-term, negative-keyword and promotional calendars maintained continuously, not delivered once.
  • A named strategist who knows your category, not a ticket queue.

02

Listing Optimisation

Titles, bullets, A+ content, images and Brand Store built to convert. Backend keywords indexing, listing quality watched.

What we do

  • Write titles that lead with what the product is and who it is for, with keywords placed where they still read as English.
  • Rebuild bullets and description around the questions that stop people buying: sizing, compatibility, materials, what is in the box.
  • Use A+ content and the Brand Store to close the objection and carry the brand, with comparison charts and lifestyle imagery rather than restated bullets.
  • Brief main, lifestyle, infographic and packaging images by frame: what each one has to prove, and how it survives being cropped on a phone.
  • Keep backend keywords indexing, watch listing quality, and consolidate variations so reviews and traffic land on one listing.

How it shows up in your P&L

A higher conversion rate lowers the effective cost of every click you were already paying for, and lifts organic rank at the same time.

What you get

  • Publish-ready copy for titles, bullets and description, with the reasoning behind each element.
  • A+ and Brand Store layout recommendations.
  • An image brief your creative team can work from.
  • A before-and-after read on conversion rate once the change is live.

03

Inventory & Fulfilment

Demand forecasts from velocity, seasonality and ad plans. Restocks against lead times, FBA versus FBM, ads ramped with stock.

What we do

  • Forecast demand from sales velocity, seasonality and the ad spend we plan to run, so stock and advertising are decided together.
  • Plan restocks against lead times and Amazon's restock limits, so a peak is never met with an empty warehouse.
  • Make the FBA versus FBM call product by product, on fees, speed and margin.
  • Ramp ads down before a product runs out and back up when new stock lands, so ranking is protected rather than bought back.
  • Flag overstock early, so slow movers get a decision instead of storage fees.

How it shows up in your P&L

Fewer stockouts and less dead stock: sales are not lost to an empty listing, and cash is not parked in inventory that does not move.

What you get

  • A rolling demand forecast per product, refreshed as velocity changes.
  • A restock plan with order dates and quantities against lead times.
  • Ads coordinated with stock levels as part of daily management.
  • Early warnings on stockout and overstock risk.

04

P&L Management

Daily profitability by product, campaign and account: revenue, spend, COGS, fees, margin. TACOS as the efficiency metric.

What we do

  • Bring advertising, business-report and settlement data into one daily view, instead of three exports that never quite reconcile.
  • Track profitability, not just top line: revenue, ad spend, COGS, fees and net margin at product, campaign and account level.
  • Run TACOS as the efficiency metric, so scale decisions are made on total profit including organic sales.
  • Work the unit economics per product: what earns, what carries itself, what is funded by the rest of the catalogue.
  • Set the goals with you: target TACOS, target margin, and the growth-versus-profit trade-off for the period.

How it shows up in your P&L

You see the same numbers we do, the same day, so a margin problem gets fixed inside the month it happens instead of explained after the quarter closes.

What you get

  • A dashboard refreshed daily at product, campaign and account level.
  • Profit ranking by product, updated as the numbers move.
  • Weekly written commentary: the numbers with a reading, not a data dump.
  • Full transparency: every change we make is visible against the metric it was meant to move.

05

Account Health & Compliance

Health metrics and alerts watched, suppressed listings restored, policy issues resolved, unauthorised sellers flagged.

What we do

  • Watch account health metrics and Amazon's alerts daily, so a warning is handled before it becomes a suspension.
  • Diagnose suppressed or deactivated listings and get them back live, with the root cause fixed so they stay up.
  • Resolve policy violations inside Amazon's terms of service, and keep listings and claims compliant as the rules change.
  • Monitor for unauthorised sellers and counterfeit listings, and flag them for action.

How it shows up in your P&L

Revenue does not disappear overnight: a suppressed hero listing or a health warning is caught and cleared before it costs a week of sales.

What you get

  • Daily account health monitoring with alerts routed to a person.
  • Suppression and violation cases handled end to end.
  • A compliance check on new listings and claims before they go live.
  • A log of every case raised with Amazon and how it was resolved.

Your options

Five ways to run Amazon. One that owns the P&L.

Every brand asks the same question: hire, outsource, or do it with AI? Here is the honest version.

  • In-house + tools

    Who decides
    One person
    Optimises for
    Whatever is urgent
    Watches the account
    Office hours
    Breaks down when
    They leave or go on holiday

  • Freelancer

    Who decides
    One person
    Optimises for
    Their speciality
    Watches the account
    Part-time
    Breaks down when
    They get busy

  • Traditional agency

    Who decides
    Account manager
    Optimises for
    ROAS, ACOS
    Watches the account
    Monthly report
    Breaks down when
    Spend is up and margin isn’t

  • AI tools yourself

    Who decides
    You, prompt by prompt
    Optimises for
    The question you asked
    Watches the account
    Only when you open it
    Breaks down when
    You need it to act, not answer

  • BeKnown

    Who decides
    An expert, with AI doing the reading
    Optimises for
    Your P&L
    Watches the account
    24/7, on your live data
    Breaks down when
    Product-market fit is the problem, not the channel

The last row is real for us too. We say so on the first call.

Global reach. Local expertise.

We manage Amazon accounts across 12 marketplaces.

North America

03
  • United States
  • Canada
  • Mexico

Europe

05
  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain

MENA

02
  • United Arab Emirates
  • Saudi Arabia

APAC

02
  • Australia
  • Japan

Each marketplace has its own shopper behaviour, competitive set and ad economics. We treat them as separate P&Ls, not as one account with translated listings.

Frequently asked questions

What is BeKnown?
BeKnown is an outcome-focused Amazon growth partner powered by People + AI. We help Amazon-first and DTC brands scale profitably across 12 Amazon marketplaces using a P&L-first approach.
Who do you work with?
Amazon-first and DTC brands doing roughly $50K to $5M+ per month, whether you’re launching, scaling, or recovering from a decline.
What is P&L-first vs ROAS-first?
ROAS-first agencies optimise ad metrics that look good in a dashboard but don’t guarantee profit. P&L-first means we optimise TACOS, net margin and account-level profitability.
What’s the difference between ACOS and TACOS?
ACOS is ad spend as a percentage of ad-attributed revenue. TACOS is ad spend as a percentage of total revenue, including organic. We optimise TACOS because it reflects true advertising efficiency.
Does AI replace my account manager?
No. AI does the heavy lifting — metric calculations, bid optimisation, anomaly detection. Your strategist owns P&L strategy, positioning and creative decisions, and reviews every AI recommendation before it goes live.
How do you use AI?
It monitors 200+ daily metrics at product, campaign and account level, surfaces revenue gaps, proposes bid and budget changes against your profit targets, generates keyword and search-query analysis, and alerts a human when something needs a decision.
How long does it take to see results?
Most clients see measurable P&L improvement within 30–60 days. Timeline depends on account health, category competitiveness and catalogue complexity. We optimise for sustainable growth, not short-term spikes.
Which marketplaces do you support?
12: United States, Canada, Mexico, United Kingdom, Germany, France, Italy, Spain, UAE, Saudi Arabia, Australia and Japan.

Ready to manage profit instead of ROAS?

Send us your Amazon storefront. We’ll come back with the biggest opportunities we can see and what we’d do first.

Start my free audit
  • No commitment
  • 2–3 business day turnaround
  • Insights you can act on with or without us